8x1~ The Future in the Past Ratings

Here is the kicker for you all...


Remember the ratings information is based on a statistical sample comprised of somewhere near 30,000 Households with a Nielsen Box. These 30,000 households represent the entire US television population, and its accuracy depends on the validity of the sample and how truly random the sample population is.

So when you hear that Bones went up a tenth what does that actually mean. All it means is that of 30,000 Nielsen families, 30 additional households with a Nielsen box chose that day to watch Bones.

The moral of the story is this .. get to know your neighbors especially if they have a Nielsen box. If 300 crazy fans can get to know families with a Nielsen box, Bones' ratings will go up by a full ratings point.

Soooo confusing! All i know is, I'm not in that demographic anymore.

geraghtyvl wrote:

Soooo confusing! All i know is, I'm not in that demographic anymore.

Kind a sucks don't it, but there is still some hope if you happen to be a little older. It seems now some networks and advertisers are looking at the 25-54 demo. The logic for this demo is that College kids are broke and have no money to spend, the populations is getting older, and people in their late 40s and early 50s are behaving differently than they did a decade ago. They have more disposable income and are not as brand loyal as advertisers had assumed....

Looks like Bones adjusted up to 7.98...

http://tvbythenumbers.zap2it.com/2012/09/18/monday-final-ratings-the-voice-adjusted-up-cma-music-festival-adjusted-down/149000/

recoveredbonesaddict wrote:

http://www.tvmediainsights.com/forum/?mingleforumaction=viewtopic&t=2344

8:00PM – Bones (Season Premiere) Viewers: 7.637 million, A18-49: 2.2/6
8:30PM – Bones (Season Premiere) Viewers: 8.001 million, A18-49: 2.4/6

Thanks for providing this link! I have a question: Have you had to register on that site to see their content? I ahve a WordPress blog, but that doesn't seem to carry over to this tvmediainsights blog. Am I showing my luddite side ... or has anyone else had this happen to them. Cannot get into that blog!

Thanks in advance for any help!

MoxieGirl wrote:

recoveredbonesaddict wrote:

http://www.tvmediainsights.com/forum/?mingleforumaction=viewtopic&t=2344

8:00PM – Bones (Season Premiere) Viewers: 7.637 million, A18-49: 2.2/6
8:30PM – Bones (Season Premiere) Viewers: 8.001 million, A18-49: 2.4/6

Thanks for providing this link! I have a question: Have you had to register on that site to see their content? I ahve a WordPress blog, but that doesn't seem to carry over to this tvmediainsights blog. Am I showing my luddite side ... or has anyone else had this happen to them. Cannot get into that blog!

Thanks in advance for any help!

Moxie..He's on Twitter. Easier to access that way!

recoveredbonesaddict wrote:

geraghtyvl wrote:

Soooo confusing! All i know is, I'm not in that demographic anymore.

"The populations is getting older, and people in their late 40s and early 50s are behaving differently than they did a decade ago. They have more disposable income and are not as brand loyal as advertisers had assumed....

This is exactly true! There is a population bulge with the baby boomer generation. The 2000 census reported 79.6 million U.S. residents born in the years 1946 to 1964. Compare that to the next 20 years which reported +/- 63 million.

To visualize that ... think about this: Every seven to ten seconds someone turns fifty in America; aach day approximately 6,000 Americans turn 65 years of age. These are the wealthiest, best educated and most sophisticated consumers.

These beautiful people control more than 70% of the total net worth of American households. Marketers are finding, as RECOVERED quoted, that the boomers are not fanatically loyal to brands and they watch television more than any other age group ATTENTION PRIME TIME TV ADVERTISERS! WOOT WOOT!

So, the wise advertiser will purchase advertising during the prime time television slots because Baby Boomers also ...

• Purchase approximately 43% of all domestic cars, 48% of all luxury cars, and 80% of all luxury travel
• Purchase more than 25% of all the toys sold, 25% of all alcoholic beverages, and more in the drug store on health and personal care products than any other age group (not that those are related ... or are they? Can you say VIAGRA?)

In addition, and perhaps more importantly, they are living longer, enjoying better health and their values are changing.

What I am hearing from my clients is they want more out of their last thirty years than their parents had. They want to enjoy the spoils of all their hard work ... they demand more from their entertainment ... and they want romance and sex ... really good sex. Why not? Shake it till yo beak it, right? These days people aren't breaking it nearly as early in life as their predecessors did so they're getting more use and enjoyment out of their ... um ... box springs and plushly-carpeted living room floors.

What does this mean? It means sexy tv ... like Bones, and NCIS, and Castle ... more mature love from their movies like in Hope Springs, Something's Gotta Give, Mama Mia, The Devil Wears Prada, and It's Complicated.

My point is that there is a HUGE proportion of the population who fall outside that 18-49 age range. Presidencies have been lost because of focus on the wrong populations. How long will it take advertisers to figure this out is anyones guess.

So is there room for Bones-like tv. Most definitely yes. Will it happen this year or next ... well, that's anyone's guess. It does mean a wealth of opportunities for leading men like David Boreanaz, however. (Yay!)

@MoxieGirl


The problem is the industry itself, and its inability to look beyond the 18-49 demo. The 18-49 demo is so ingrained in the industry's mind that's all they talk about. Unfortunately, even marketing textbooks in universities still teach you that the older you get the more brand loyal you become. The textbook provide information that young consumers have not yet brand loyalty, and if you get them when they are young you will have a customer for life.


This is so wrong..... I can see where people will developed a preference for a soda, a beer, or even laundry detergent at a young age. These choices, however, are pick up no from advertisers but from family members. Heck I drink Pepsi because that is what my mom use to buy, and I buy Tide detergent for the same reason. Thus the people who are really influencing these choices are parents who are in their 40s and 50s. Remember it used to be in the 50s and 60s that people had kids in their twenties, but now more and more are delaying having kids. Many are having their first child in their early 30s.

Also... In the 50s, 60s, 70s, and 80s there was a limited number of brands compare to today. If you look at electronics, Samsung did not exist as a major brand back then. Today it sells everything from phones to tvs. The brands I grew up with and that my parents were familiar with no longer exists (Zenith and RCA). Brand names like Amazon and Ebay did not exist 15 years ago, and even now new brands are coming into place replacing older brands. As a consumer, many of the brands I grew up with no longer exist.

Imagine someone in their 50s and 60s going to a Bestbuy or a Costco. Do they know what brands to buy? Maybe the home staples like Kellogs are Palmolive, but what about the rest. Could they tell you the difference between an IPhone or an Android? Would they know the difference between a Vizio, LG, and Samsung?

In my opinion, the marketing textbooks and advertisers are still operating by the rules of the 50s and 60s (the Mad Men). They just need to update their playbook and realize that today you need to market your product to all ages because consumers have a plethora of choices and brands before them

http://tvbythenumbers.zap2it.com/2012/10/08/live7-dvr-ratings-revolution-leads-absolute-gain-americas-next-top-model-adds-biggest-percentage/151934/

Live +7...

Bones-09/17

FOX

2.3

3.2

0.9

39%